About Us

Hi! I'm Shelly Aristizabal the Creator of Cinch it!
I created Cinch it! because, even though I like to wear comfy clothes, I didn't like the way all the boxy, big, flowy, styles made me look so frumpy! I found that when I wore clothes that fit better, I looked better, I felt better & more confident! I didn't want to have everything altered (just in case I gained a few pounds back) so I needed a temporary & instant solution! 
Hairbands, safety pins would fall out or didn't work and I really don't like belts, so I developed Cinch it! 
Shelly AristizabalI like to describe myself as a multi-passionate entrepreneur. Some may say I am a chaser of shiny objects! Whatever the adjective, my objective is always to add more value to your world than you ever dreamed possible by giving you tools and strategies that you can immediately use to improve your life.

You must bring your whole self to the business table if you want to thrive in today’s market. That includes your personality, your spirituality and most importantly, your sense of adventure.

I also believe that marketing is THE greatest money-making and world-changing skill on the planet. And everyone — from mompreneurs to artists, corporate creatives to non-profit professionals — needs to master it.

I am a life-long entrepreneur, business consultant, author, speaker and now blogger www.ilystyles.com and inventor of The Cinch It! Developing my little fashion accessory, (take a look at www.thecinchit.com), is when I decided to start ily styles blog and begin to establish myself in the fashion world.

Let me tell you a little more about why I am fearless when it comes to launching new things (and chasing those shiny objects! lol)…

After experiencing God’s miracle allowing me to recover from a near-fatal brain hemorrhage, is when I refocused my purpose and passion; to pursuing my dreams and encouraging others to do the same! I took a break from building a business where I had made $millions (MonaVie Black Diamond) and wrote my book “This is Your Year to Design & Live the Life of Your Dreams”. I made many changes in my life and now here I am!

All I know is I’ve had this idea for a very long time. I’m not exactly sure how it will all come together, but I do know WHY I know that everything works out for me (more on that later too!)

I love your style!

Shelly XOXO